Digital Marketing
As a Digital Marketing Specialist, you have the power to transform brand presence and drive business growth by leveraging cutting-edge digital strategies. With your expertise, you will optimize marketing campaigns, enhance audience engagement, and maximize ROI through data-driven decision-making. Whether you're working on SEO, social media marketing, content strategy, or paid advertising, the versatility of digital marketing knows no bounds. The journey of becoming a Digital Marketing Specialist promises innovation, challenges, and the fulfillment of creating impactful marketing strategies that captivate audiences and generate results. Archon is the best place to learn Digital Marketing!
Bachelor's degree in any field
Our Digital Marketing program is designed for individuals passionate about online marketing, branding, and leveraging digital platforms for business growth. This program is ideal for:
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Aspiring marketers eager to build a strong foundation in digital marketing strategies.
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Business owners and entrepreneurs looking to enhance their online presence and drive sales.
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Social media enthusiasts wanting to master engagement and content marketing.
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Marketing professionals aiming to upgrade their digital marketing skills.
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Freelancers and content creators seeking to expand their reach and monetize their expertise.
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Students and career changers interested in exploring the vast opportunities in digital marketing.
Our Digital Marketing program provides a structured and practical learning experience for individuals from all backgrounds. With the right guidance, hands-on practice, and a growth mindset, anyone can develop the expertise to thrive in the digital marketing landscape.
All our programs include essential add-ons focusing on soft skill development. because technical expertise alone is not enough for success in the corporate world. Our courses focus on developing essential soft skills such as effective communication, teamwork, and leadership. This comprehensive approach ensures you build the right attitude and confidence to thrive in any professional environment.
Professional Development Workshop
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Comprehensive soft skills training
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Interpersonal skills enhancement sessions
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Professionalism and workplace etiquette modules
Communication Mastery Program
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Advanced presentation techniques
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Team communication strategies and collaboration methods
Placement Assisstance Services
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Tailored resume writing workshops
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Personal branding and LinkedIn profile optimization guidance
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Interview preparations via mock interviews and assessments
Group Dynamics
Training
- Techniques for active and impactful participation
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Strategies for effective communication and teamwork
Facilitation
Skills
- Gain proficiency in corporate tools like Jira, Confluence, Retrium, Mural etc
- Leadership skills for effective facilitation
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Facilitation techniques for fostering productive discuss
4
Months
35000
INR
400
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Online
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Classroom
Payment options
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Full payment
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Installments
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Interest free EMI
Euro
Are you interested in joining our program or learning more about its possibilities, inclusions or payment options? Please don't hesitate to reach out to us.
We're always happy to help!
Week 1: Foundations of Digital Marketing
Module 1: Introduction to Digital Marketing
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What is Digital Marketing?
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Traditional vs Digital
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Digital Marketing Channels Overview
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Digital Consumer Journey
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Latest Trends in Digital Marketing
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Understanding Marketing Funnels
Week 3: WordPress Website Development
Module 3: Basic WordPress Development
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What is WordPress?
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Domain, Hosting Setup
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Installing WordPress
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Themes, Plugins Overview
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Creating Pages, Posts, Menus
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Building a Simple Website for Portfolio
Week 5: SEO Basics
Module 5: Search Engine Optimization (SEO)
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How Search Engines Work
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On-Page SEO (Title, Meta Tags, Headings, Keywords, Alt Text)
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Keyword Research (Free + Paid Tools)
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Content Optimization
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SEO Audits Basics
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Practical: Optimize Blog for SEO
Week 7: Content & Emotional Marketing + Copywriting
Module 7 : Content Marketing & Emotional Marketing (AIDA Model)
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Introduction to Content Marketing
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The AIDA Model in Digital Content
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Storytelling Techniques
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Emotional Triggers in Marketing
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Practical: Create Content for Buyer Journey
Module 8: Copywriting in Digital Marketing
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Copywriting Basics (Headlines, CTA)
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Copy for Ads, Landing Pages, Emails
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Practical: Write Copy for Ad Campaign
Week 9: Social Media Content Creation
Module 10: Content Creation for Social Media
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Visual Content Types (Images, Videos, Carousels, Reels)
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Tools: Canva, Adobe Express, AI Tools
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Content Calendars & Planning
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Practical: Create and Post on Social Media Channels
Week 11: Moment Marketing & Brand Management
Module 12: Moment Marketing
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What is Moment Marketing?
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Case Studies of Real-time Campaigns
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Creating Timely Content
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Practical: Brainstorm Moment Campaign Ideas
Module 13: Brand Building & Reputation Management
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Brand Identity, Voice, and Storytelling
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Online Reputation Management (ORM)
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Handling Negative Reviews
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Practical: Build a Brand Strategy
Week 13: Affiliate Marketing & E-commerce Marketing
Module 16: Affiliate Marketing
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How Affiliate Marketing Works
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Networks & Platforms (Amazon, ClickBank)
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Best Practices & Strategies
Module 17: E-commerce Marketing
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E-commerce Platforms Overview (Shopify, WooCommerce)
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Product Listings Optimization
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Marketing Strategies: SEO, SEM, SMM for E-commerce
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Practical: Create a Sample E-commerce Funnel
Week 15: Competitor Analysis, Client Handling, & Strategy Development
Module 20: Digital Marketing Competitor Analysis
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Tools: SEMrush, Ubersuggest, SimilarWeb
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How to Benchmark Competitors
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SWOT Analysis
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Practical: Create Competitor Analysis Report
Module 21: How to Handle a Client
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Client Communication Best Practices
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Setting Expectations
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Reporting & Documentation
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Practical: Create a Client Proposal
Module 22: Strategy Development for Clients
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Building a Comprehensive Digital Marketing Plan
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Budgeting & KPIs
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Practical: Draft a Strategy for a Mock Client
Week 2: Performance Marketing Basics
Module 2: Introduction to Performance Marketing
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What is Performance Marketing?
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Channels: Display Ads, Social Media Ads, Search Ads
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Performance Marketing KPIs & Metrics
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Campaign Planning & Budgeting
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Examples of Performance Campaigns
Week 4: Content Writing Essentials
Module 4: Content Writing
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Understanding Audience Persona
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Types of Digital Content
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How to Write Blogs, Articles
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SEO Content Writing Basics
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Tools for Content Writing (Grammarly, Hemingway, AI Tools)
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Practical: Write a 1000-word blog
Week 6: Local SEO & Google My Business
Module 6: Local SEO
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What is Local SEO?
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Google My Business Setup
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Local Citations & Listings
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Reviews and Ratings Management
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Optimizing for "Near Me" Searches
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Practical: Set up and optimize a GMB profile
Week 8: SEM / PPC Advertising
Module 9: Search Engine Marketing / PPC
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Introduction to Google Ad
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Campaign Setup (Search & Display Ads)
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Bidding Strategies & Budgets
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Ad Copywriting & Landing Pages
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Quality Score & Optimization
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Practical: Run a Demo Campaign on Google Ads
Week 10: Social Media Marketing (SMM)
Module 11: Social Media Marketing
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Platforms Overview (FB, Insta, LinkedIn, Twitter, YouTube)
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Organic vs Paid Strategies
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Running Ad Campaigns on Facebook & Instagram
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Insights & Analytics
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Practical: Launch a Campaign on Meta Ads Manager
Week 12: AI Tools in Digital Marketing + Email Marketing
Module 14: AI in Digital Marketing
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AI Tools for Marketers (ChatGPT, Jasper, Future proof your business with GTM AI, Midjourney)
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Automating Campaigns and Content Creation
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AI Analytics & ChatbotsP
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Practical: Use AI to Create Content & Campaigns
Module 15: Email Marketing
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Email Campaign Basics
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Tools (Mailchimp, Sendinblue)
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List Building & Segmentation
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Automation & Personalization
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Practical: Design an Email Campaign
Week 14: Conversion & Event-Based Marketing
Module 18: Conversion Rate Optimization (CRO)
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What is CRO?
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A/B Testing
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UX/UI Best Practices
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Tools: Google Optimize, Hotjar
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Practical: Design A/B Test Campaign
Module 19: Conversion / Event-Based Marketing
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Understanding Customer Journey
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Event Triggered Emails, Campaigns
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Retargeting Strategies
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Practical: Set Up Retargeting Ads
Week 16: Freelancing, Projects, and Certifications
Module 23: How to Become a Freelancer
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Freelancing Platforms (Upwork, Fiverr)
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Building a Portfolio
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Pitching Clients
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Practical: Create Freelancer Profile
Module 24: Projects
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Live Projects (SEO, PPC, Social Media Campaigns)
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Final Presentation and Evaluation
Module 25: Certifications
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Google Ads Certification
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HubSpot Inbound Marketing
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SEMrush SEO Certification
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Guidance on Registration & Practice Exams
What is SAP Ariba, and what do professionals in this area do?
SAP Ariba is a cloud-based procurement solution that helps organizations manage their procurement processes efficiently. Professionals in these areas specialize in configuring, implementing, and optimizing procurement using SAP's advanced solutions.
Who is eligible to enroll in the ARIBA Program?
The ARIBA is ideal for individuals with backgrounds in procurement, supply chain management, IT, business administration, or related fields. It is also suitable for beginners looking to enter the field of SAP procurement regardless of prior experience.
What are the job prospects for ARIBA professionals in India?
Professionals skilled in SAP Ariba are highly sought after in industries such as manufacturing, retail, healthcare, IT services, and more. With the increasing adoption of digital procurement solutions, there is a growing demand for experts who can optimize procurement processes using SAP's advanced technologies. Best SAP Ariba training in Kochi Kerala, SAP Ariba training in Ernakulam, Kerala, Kochi
What is the average salary for ARIBA professionals in India?
The average salary for ARIBA professionals in India varies based on experience and industry. Entry-level positions typically offer salaries ranging from ₹5,00,000 to ₹8,00,000 per annum. Experienced professionals can earn between ₹8,00,000 to ₹15,00,000 or more annually, depending on their expertise and the organization they work for.
What kind of projects can ARIBA professionals work on?
ARIBA professionals can work on a wide range of projects, including SAP Ariba implementation, integration with SAP ERP systems, procurement process automation, supplier management, and strategic sourcing initiatives. They may also lead procurement transformation projects and collaborate with cross-functional teams to achieve organizational goals.in Ernakulam, Kerala, Kochi
What skills are essential for ARIBA professionals?
Essential skills include proficiency in SAP Ariba, procurement knowledge, analytical skills, problem-solving abilities, project management, and effective communication. ARIBA professionals should also possess a strong understanding of business processes and the ability to adapt to technological advancements in procurement and supply chain management.
A student who has completed Digital Marketing program opens up a wide range of career possibilities in various industries. Some potential career paths and entry level salary in Indian job market are:
Digital Marketing Executive
₹2 to ₹6 lakhs per annum
SEO Analyst
₹4 to ₹8 lakhs per annum
Procurement Manager
₹8 to ₹18 lakhs per annum
Supply Chain Analyst
₹5 to ₹10 lakhs per annum
Procurement Specialist (SAP Ariba)
₹6 to ₹12 lakhs per annum
SAP Ariba Functional
Analyst
₹7 to ₹14 lakhs per annum
Vendor Management Specialist
₹6 to ₹12 lakhs per annum
ERP Consultant
(SAP Ariba)
₹8 lakhs to ₹16 lakhs per annum
Supply Chain Manager
(SAP Ariba)
₹10 to ₹20 lakhs per annum
SAP Ariba
Project Manager
₹12 to ₹25 lakhs per annum
Placements
Explore our program's success stories on LinkedIn.See how our program can help you launch your career.
All you need to know before choosing SAP as a career
creation of vendor master data
